The cookie is used to store the user consent for the cookies in the category "Analytics". This cookie is set by GDPR Cookie Consent plugin. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. We then test the ability of your spokespeople to communicate it. Our training identifies this emotionally-engaging story and then weaves your key messages into it. But organisations rarely explain ‘who we are’ which the audience needs to know in order to trust us. They need to be framed by trust in the messenger. People need to feel a reason to listen to data and argument – they are not absorbed in the abstract. In a noisy world, they look to rapidly filter out the unfamiliar and are more responsive to how they ‘feel’ about something. People today are less interested in listening to experts, analysing evidence and messages. Our approach to media training is rooted in story-telling. We will send a technician with all the necessary camera, sound and lighting equipment to support the journalist – leaving them free to focus on your spokespeople not worrying about the technology! But if you want us to work on location at your offices, that is not a problem. Our fully BBC spec’d radio studio means that spokespeople can practise one-to-one media interviews, panel discussions and phone-ins. Both have full ‘down-the-line’ capability so spokespeople can realistically practise this important type of remote interview. We have two TV studios – one is set up with red sofas in the style of breakfast TV the other a more formal, across the desk arrangement. This means spokespeople can be trained in a genuine media environment, free from the distractions of the office. We recommend that you come to our Covid-secure central London TV and radio studios just by the BBC in Oxford Circus. People learn faster and better when they’re relaxed and enjoying themselves. And you’ll often hear laughter in our office and broadcast studios. We go with the grain of participants’ personalities and build their confidence and skills throughout the day. Every presentation and media training session is tailored. The core of our offer over the last 35 years has been our communications and media training. We help you to manage your corporate reputation. We provide media training so your spokespeople get the message right first time, every time.
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